Discover
Our discover page is intended to inspire our political community to go beyond traditional learning with award-winning digital content and professional insight.
You will find three (3) major sections to enrich your campaigning efforts; Insights, Tips, and Trends.
You will find three (3) major sections to enrich your campaigning efforts; Insights, Tips, and Trends.
Discover
Our discover page is intended to inspire campaigns to go beyond traditional learning with award-winning digital content and professional insight.
You will find three (3) major sections to enrich your campaigning efforts; Insights, Tips, and Trends.
You will find three (3) major sections to enrich your campaigning efforts; Insights, Tips, and Trends.
TRUSTED INSIGHTS
A selection of articles from trusted sources that may help you manage your campaign.
Reasons Why Focusing Can Help Your Campaign
Focusing on a specific niche can help your campaign. Stop trying to please everyone and enjoy more success. Targeting pursuadable voters.
... read moreCutting Waste - The Print vs. Digital Advertising Debate
The print vs. digital debate is not new. Some argue that print is more effective, others disagree, and some say you need both.
... read moreTurn Your Campaign Into A High Level Operation
In case you haven't noticed, campaigning methods are changing. Here is a list of Start, Stop, and Continue tasks to improve your campaign.
... read moreDIGITAL AD TIPS
A selection of tips based on first-hand lessons learned from our work on over 175 campaigns.
Frequency or Reach?
Frequency is always more important than Reach. It is critical that a targeted voter see (or hear) your ad multiple times (memory retention is what counts).
... read moreVote-by-mail?
Based on lessons learned, a vote-by-mail (VBM) digital ad campaign should be initiated at least two (2) weeks prior to ballots being mailed.
... read moreCreative Banner Ad Design
If you are planning to use digital media (Banners) animated GIFs are twice as effective (more clicks per thousand impressions) vs. static JPG images.
... read moreLanding Page Relevancy
Your digital ad message should match the landing page. It's a matter of properly setting expectations.
... read moreMultilingual Ads Work
Displaying digital ads to targeted voters in their native language shows that you care and will generate more traffic.
... read moreMaximize Conversions
Measuring the effectiveness of a few different digital ad designs can lead to more conversions.
... read more2022 MARKETING TRENDS
A selection of 2022 industry trends to help improve your site conversions.
Pre-roll Video Ads Gaining In Popularity
As digital marketing continues to evolve, there always seems to be a certain level of friction between relatively newer forms of advertising and traditional mainstays.
... coming soonWhat Everyone Must Know About Targeting
Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
... coming soon
