Discover - Landing Page Relevancy

A good landing page design is minimalist and attractive, presenting information non-intrusively.

It is critical that landing page experiences mirror your ad campaign message to increase your ad-to-page relevancy.

Discover - Landing Page Relevancy

A good landing page design is minimalist and attractive, presenting information non-intrusively.

It is critical that landing page experiences mirror your ad campaign message to increase your ad-to-page relevancy.
A good landing page design is minimalist and attractive, presenting information non-intrusively. To avoid sidetracking voters with redundant visual elements, use a clean, simple design with plenty of white space that keeps voters interested and on your campaign website.

Second, it is critical that landing page experiences that mirror your ad campaign message to increase your ad-to-page relevancy. This will both boost your conversion rates and reduce your advertising cost-per-click.  As a general rule, landing page(s) SHOULD NOT appear on a main website menu in order to better track ad-to-page peformance.

Third, research on the effect of video on landing pages suggests that videos have more impact than still images, where “71% of respondents confirm that video converts better than other content.”

Videos maintain user engagement, and better explain the candidate or platform to voters. Another factor favoring videos is that if used well, they can replace long-winded copy that could potentially hurt conversions.
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Whether your ad campaigns underperform because of lack of team, lack of time or lack of resources -  our Campaign Matrix design team can help boost conversions and make you and your campaigns shine.

TIP - Landing Page Relevancy

A good landing page design is minimalist and attractive, presenting information non-intrusively. To avoid sidetracking voters with redundant visual elements, use a clean, simple design with plenty of white space that keeps voters interested and on your campaign website.

Second, it is critical that landing page experiences that mirror your ad campaign message to increase your ad-to-page relevancy. This will both boost your conversion rates and reduce your advertising cost-per-click.  As a general rule, landing page(s) SHOULD NOT appear on a main website menu in order to better track ad-to-page peformance.

Third, research on the effect of video on landing pages suggests that videos have more impact than still images, where “71% of respondents confirm that video converts better than other content.”

Videos maintain user engagement, and better explain the candidate or platform to voters. Another factor favoring videos is that if used well, they can replace long-winded copy that could potentially hurt conversions.
Image
Whether your ad campaigns underperform because of lack of team, lack of time or lack of resources -  Campaign Matrix can help boost conversions and make you and your campaigns shine.