WHY CAMPAIGN MATRIX
GETTING STARTED
Creating a digital-driven ad campaign is no easy task. If you think a quick internet search will tell you everything you need to know, think again.
The good news is, most digital ad campaigns will generally follow the same phases (see below).
AD CAMPAIGN PLANNING GUIDE
Want to craft a winning digital-driven ad campaign from the ground up? We've dissected the essential phases and built a foolproof guide for you to follow. These steps can serve as your roadmap, guiding you as you tailor your unique campaign to success.
Click on a title below to see a further explanation.
Launch your digital ad campaign with a clear vision. Set your SMART goals – specific, measurable, achievable, relevant, and time-bound – to understand what you want to achieve. Remember, the bolder your ambitions, the bigger the budget needed. Fuel your success with the right resources!
Precise audience identification lies at the heart of maximizing return on investment in digital ad campaigns. Even compelling goals and ample budgetary resources can prove ineffective without reaching the intended target audience. Careful upfront microtargeting ensures impactful campaign execution and optimizes resource allocation.
To help reach your audience, our database can help optimize your target selection (click below).
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Crafting a compelling message is one thing, but building unshakeable trust? That's the Everest of marketing. While targeting emotions and offering solutions are critical, establishing your brand as a reliable candidate adds the final golden touch. It's not just the trickiest part, it's the key that unlocks the full potential of your campaign.
Select appropriate channels and deploy insights-driven tactics to effectively reach the intended audience (i.e. digital banners, video, audio).
The actual execution of the campaign takes careful planning and coordination; that's where Campaign Matrix takes the lead. For example, you may have developed the overall digital ad campaign, but we will be responsible for actually sending the campaign emails, placing the ads, and ensuring they are scheduled to go out in a cadence that works for your audience.
The final phase of a digital ad campaign is to analyze the results. This is where you’ll determine if your campaign was able to meet the goals you set and stay on budget. While most of your analysis will be done at the end of the campaign, you should also be tracking and analyzing metrics while the campaign is live.
Campaign Matrix provides the candidates team with a reporting toolset (analytics dashboard) to make daily analysis possible.
Based on digital advertising statistics we've developed a few simple frequency driven reach guides to consider. Note: the prices are based only on Banner Ads.
Minimal Digital Ad Campaign – Reach each targeted voter on your list 5 times for approximately 12.5 cents per voter!
Basic Digital Ad Campaign – Reach each targeted voter on your list 10 times for approximately 25 cents per voter! (Recommended)
Aggressive Digital Ad Campaign - Reach each targeted voter on your list 20 times for approximately 50 cents per voter!
Dominant Digital Ad Campaign – Reach each targeted voter on your list 30 times for approximately 75 cents per voter!
For a successful digital-driven banner ad campaign a set of four creatives is required. Creative costs is indepentent of reach.
Ready to Launch Your Winning Digital Ad Campaign?
iNow that you know the six key phases of creating a digital ad campaign, you’re ready to start developing your own unique steps that are perfectly designed to achieve your goals. Armed with an understanding of the purpose of your campaign, how to properly execute it, and suggestions for analyzing its performance, you can have all the tools you need to create effective and successful campaigns from start to finish.
Be sure to take advantage of existing resources and tools from Campaign Matrix to help you better manage ad campaign tasks, steps, and responsibilities, so you can maximize your return on investment and ensure nothing falls through the cracks. With Campaign Matrix at your side, you can control both online and offline voter journeys, delivering tailored experiences to every single constituent.
