WHY CAMPAIGN MATRIX
VOTER MICROTARGETING
Over the past decade, political digital advertising has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined constituent demographic and psychographic groups.
Constituent Microtargeting (in plain English)
Microtargeting is getting the right content (message), seen by the right constituent population, that may result in support of your campaign/cause.
NOTE: Campaign Matrix precision voter microtargeting does not rely upon or use social media platforms.
Microtargeting works when you have access (directly or indirectly) to a voter database where each record has been appended with Geographic, Demographic, and Psychographic attributes (most of which are not found in traditional voter records). For example, you could target voters who live in a particular city or state, and have shown (or not shown) an interest in Climate Change.
| INDIVIDUAL - Registration Status (Active vs. Inactive) - First Name - Middle Name - Last Name - Name Suffix - Birthdate - Official Reg Date - Calculated Reg Date - Age - Ethnic Description - Broad Ethnic Groupings - State Voter ID - County Voter ID - Party Identification - Gender - Military Status (Active) - Marital Status - Veteran - Gun Owner - Concealed Weapons Permit - Occupation Industry - Occupation - Business Owner - Median Education Years - Absentee Types - Net Worth - Absentee - Likely Religion - Hispanic Country of Origin DONOR INFO - FEC Total Donations Amount - FEC Total Donations Range - FEC Last Donation Date - FEC Donors Avg Donation - FEC Avg Donation Range - FEC Donors Primary Recipient - Religious Contributor - Political Contributor - Donates Environment Causes - Donates To Charity - Donates to Animal Welfare - Donates to Arts and Culture - Donates to Childrens Causes - Donates to - Healthcare - Donates to International Aid - Donates to Wildlife Orgs - Donates to Conservatives - Donates to Liberals - Donates to Local Community - Donates to Veterans Causes |
HOBBIES - Interest in Automotive - Interest in Military History - Interest in Religion - Interest in Science Space - Interest in Education Online - Interest in Electronic Gaming - Interest in Theater - Interest in the Arts - Interest in Musical Instruments - Interest in Home Repair - Interest in Auto Work - Interest in Sewing Knitting - Interest in Woodworking - Interest in Tennis - Interest in Golf - Interest in Photography - Interest in Aviation - Interest in House Plants - Interest in Crafts - Interest in Gardening - Interest in Photography Video - Interest in Smoking - Interest in Home Furnishings - Interest in Home Improvement - Interest in Food/Wines - Interest in Cooking General - Interest in Cooking Gourmet - Interest in Foods Natural - Interest in Board Games - Interest in Gaming Casino - Interest in Lottery - Interest in Travel Domestic - Interest in Travel International - Interest in Travel Cruise - Interest in Exercise Health - Interest in Running/Jogging - Interest in Exercise Walking - Interest in Exercise Aerobic - Interest in Auto Racing - Interest in Spectator Sports - Interest in Football - Interest in Baseball - Interest in Basketball - Interest in Hockey - Interest in Soccer - Interest in Snow Skiing - Interest in Motorcycling - Interest in NASCAR - Interest in Boating/Sailing - Interest in Scuba Diving - Interest in Sports Leisure - Interest in Hunting - Interest in Fishing - Interest in Shooting |
CONSUMER - Upscale Buyer - Upscale Male Buyer - Upscale Female Buyer - Estimated Home Value - Home Purchase Date - Home Purchase Price - Land Value - Home Owner/Renter - Property Type - Dwelling Type - Likely Union Member - Home Office - Neighborhood Lifestyle - Income Education - Investor - Horse Owner - Cat Owner - Dog Owner - Other Pet Owner CREDIT CARD & SCORES - Amex Gold or Platinum Card - Credit Range - Credit Score - Discover Credit Card - Discover Gold or Premium Card - Gold or Premium Gas Credit Card - Household Number Lines of Credit - Number of Generations in Household - Mastercard Gold or Premium CC - Newly Issued Credit Cards - Other Credit Card - Presence of Bankcard - Presence of Credit Cards - Presence of Gas or Dept. Store CCs - Presence of Gold or Platinum CC - Presence of Premium Credit Cards - Presence of Upscale Retail CC - Travel Entertainment Credit Card - Visa Gold or Premium Credit Card - Visa Regular Credit Card CONTACT INFO - Landline Telephone Number - Telephone Cell Flag - Telephone Confidence Code - Emails (additional cost) - Mailing Address - Mailing Extra Address - Mailing City - Mailing State - Mailing Zip Code - Mailing ZipPlus4 MODELED BEHAVIOR - Political Leanings - Issue Preferences - Read Mail - On Social Media - Rideshare Users - TV Viewer or Cord Cutter |
HOUSEHOLD INFO - Buyer of Antiques - Buyer of Art - General Collector - Stamps Collector - Coins Collector - Arts Collector - Antiques Collector - Avid Collector - Sports Collector - Military Collector - Interest in Current Affairs/Politics - General Reading - Religious Reading - Science Fiction Reading - Magazines Reading - Audio Book Reading - Book Buyer - Family Magazine - Female Oriented Magazine - Religious Magazine - Gardening Magazine - Culinary Interest Magazine - Health Fitness Magazine - Do It Yourself Magazine - Financial Magazine VOTER HISTORY Complex Elections Returns Primary Ballot Returns Early Voting General Elections Primary Elections Local Elections Special Elections Vote Frequency BOUNDRIES - NEW Congressional Districts - OLD Congressional Districts - NEW State Senate Districts - OLD State Senate Districts - NEW State House Districts - OLD State House Districts - Counties - FIPS - Precinct/Voting Districts - Cities - City Council Districts - Commissioner District - Hamlet/Community Areas - Towns - Unified School Districts - Public Utility Districts - School Districts - Judicial Districts - Cable Zones (NCC) - Nielsen DMA Zones |
Microtargeting is a powerful capability that can help any issue-based cause or candidate precisely reach the voters they need to influence. By understanding the data available, you can create specific messages that are more likely to resonate with voters.
Campaign Matrix has the largest database of its kind in the United States, with 229+ million registered voter records.
Special note, the company also possess 195+ million records with IP addresses (and mobile IDs). As such, we can deliver digital ads precisely to the targeted voter smartphone, anywhere, anytime.
Constituent targeting Options
There are three (3) options for precision voter targeting:
1. USING YOUR DATA LIST - If you have a list of voters, no problem. All we need is the physical address for each person on your list. Contact our Tampa office at (813) 376-5213 for questions and/or instructions.
2. USING OUR MASSIVE DATABASE - No list, no problem... Our database contains 229+ million voter records. Additionally voter records have been appended with hundreds of additional data attributes. (see link above).
3. USE BOTH; YOUR LIST AND OUR DATABASE. If you have a list of voters, and you would also like to use selected records from our massive database, we can combine the two lists.
Contact John in our Tampa office at (813) 376-5213 to discuss the various options. The call is free.
Talk to a real expert...
To speak with our in-house targeting expert about your ad campaign needs, call our Tampa office and ask for John. He has 20+ years of experience in audience targeting.
Compliance
As a national data and services company, we take privacy and data security seriously. We believe that everyone’s personal data should be handled responsibly.
