Discover - Focus Your Campaign
Focusing on a specific niche can help your campaign. Stop trying to please everyone and enjoy more success.
Targeted pursuadable voters where it makes sense. Look for the hidden voter groups
Targeted pursuadable voters where it makes sense. Look for the hidden voter groups
Reasons Why Focusing Can Help Your Campaign - Whether we like it or not, we can't be all things to all voters. So many of us try to please everyone, believing that if we do so, we'll be accepted, validated, or liked. That drives us to try and please others, often while sacrificing our own boundaries or desires.
Too many candidates want to chase every opportunity and appeal to as broad a market as possible. Campaigns generally feel pressure to create a platform that appeals to voters sitting outside their strategic goals and core competencies. Mapping out a clear understanding of who a majority of your voters are and what you offer them is key to thriving.
Follow these tips...
1. Voters know authenticity versus insincerity
When you focus on one niche voters base, and you are aligned closely with that voter, you can truly resonate with them and build trust. Voters can feel your authenticity and the focus results in a bond.
Oppositely, trying to appeal to several types of voters can create disconnect.
2. Broad marketing efforts are less effective
Many years ago, I helped clients establish a presence online with SEO (search engine optimization) and grow revenue through online marketing. By far the biggest mistake I enountered was spreading a marketing budget across too many customer segments, ad campaigns or marketing channels.
Digital marketing campaigns with broad audience settings, or too many campaigns, did not perform as well as campaigns that were highly-focused.
Look for the hidden votes and focus.
Too many candidates want to chase every opportunity and appeal to as broad a market as possible. Campaigns generally feel pressure to create a platform that appeals to voters sitting outside their strategic goals and core competencies. Mapping out a clear understanding of who a majority of your voters are and what you offer them is key to thriving.
Follow these tips...
1. Voters know authenticity versus insincerity
When you focus on one niche voters base, and you are aligned closely with that voter, you can truly resonate with them and build trust. Voters can feel your authenticity and the focus results in a bond.
Oppositely, trying to appeal to several types of voters can create disconnect.
2. Broad marketing efforts are less effective
Many years ago, I helped clients establish a presence online with SEO (search engine optimization) and grow revenue through online marketing. By far the biggest mistake I enountered was spreading a marketing budget across too many customer segments, ad campaigns or marketing channels.
Digital marketing campaigns with broad audience settings, or too many campaigns, did not perform as well as campaigns that were highly-focused.
Look for the hidden votes and focus.
Example - Niche Focus
When asked about the approval rating on the job Governor DeSantis is doing in a recent poll…
Republicans - 89% Approve / 11% Do Not
Democrats – 11% Approve / 89% Do Not
This means if the above were votes, the two parties would be a wash and the election would come down to Independents (pursuadable voters).
Independents – 61% Approve
