Discover - Frequency or Reach
Which takes precedence; Frequency or Reach?
Frequency is always more important than Reach. It is critical that a targeted voter see (or hear) your ad multiple times (memory retention is what counts).
Frequency is always more important than Reach. It is critical that a targeted voter see (or hear) your ad multiple times (memory retention is what counts).
Discover - Frequency or Reach
Which takes precedence; Frequency or Reach?
Frequency is always more important than Reach. It is critical that a targeted voter see (or hear) your ad multiple times (memory retention is what counts).
Frequency is always more important than Reach. It is critical that a targeted voter see (or hear) your ad multiple times (memory retention is what counts).
Frequency is always more important than Reach. Digital advertising campaigns are brand builders.
Example, each targeted voter seeing an ad ten (10) times, is better than ten (10) voters seeing an ad one (1) time.
Based on published digital advertising statistics here are a few simple frequency driven reach guides to consider:
BASIC Banner Ad Campaign – Reach each targeted voter on your list 10 times for approximately 25 cents per voter!
AGGRESSIVE Banner Ad Campaign - Reach each targeted voter on your list 20 times for approximately 50 cents per voter!
DOMINATE Banner Ad Campaign – Reach each targeted voter on your list 30 times for approximately 75 cents per voter!
Example, each targeted voter seeing an ad ten (10) times, is better than ten (10) voters seeing an ad one (1) time.
Based on published digital advertising statistics here are a few simple frequency driven reach guides to consider:
BASIC Banner Ad Campaign – Reach each targeted voter on your list 10 times for approximately 25 cents per voter!
AGGRESSIVE Banner Ad Campaign - Reach each targeted voter on your list 20 times for approximately 50 cents per voter!
DOMINATE Banner Ad Campaign – Reach each targeted voter on your list 30 times for approximately 75 cents per voter!
Terminology
REACH - Reach is the number of individuals that will be exposed to your message through a particular media vehicle (see/hear your campaigns message).
FREQUENCY - Frequency refers to the total number of times targeted voters will be exposed to (see/hear) your communication message,e.g., banners, video, audio).
IMPRESSION - A digital marketing impression is the point at which an ad is loaded on a web page. An “impression” represents an opportunity of an advertisement to be seen, heard, or make an influence on a potential voter.
