Discover - Creative Banner Ad Design

If you are planning to use digital media (Banners) animated GIFs are twice as effective (more clicks per thousand impressions) vs. static JPG images.

The main challenge of ad design is to blend creativity and marketing messages in a proper way. Ads can create as much difference as between success and failure for campaigns of all types.

CREATE A SENSE OF MOVEMENT

Adding a subtle sense of movement (animation) to a static image adds elegance to it. Movements make your design dynamic though the frame is static. And this grabs the attention of the viewers very easily.

Also, try to include leading lines in the design. Leading lines point the viewer’s eyes to a certain direction and makes sure they notice all the important parts of your ad.

Amimated banners DO NOT cost any more to run and they are twice as effective in generating conversions (click-thrus).

IMPORTANT POINT

One of the important things to remember while designing online ads is the relevancy. Your ad and your landing page must have a similar pattern so that the ad doesn’t look completely different from the design of your website. When a presumable voter clicks on the ad they shouldn’t reach to something totally different from the visual style of the ad itself.