WHY CAMPAIGN MATRIX
SOCIAL MEDIA ADVERTISING
Here are a few mistakes (errors) that resulted in wasted advertising dollars and missed opportunities.
Social Media Advertising Platform Secrets
Digital ad campaign targeting using Google and social media platforms can have downsides that you should be aware of. These downsides (secrets) include limitations in targeting based on sensitive categories like political affiliation or race, privacy concerns around using personal data for ad targeting, and potential for ad fatigue and reduced effectiveness over time. Additionally, there can be challenges in accurately measuring and attributing the impact of your digital ad campaigns, particularly across different platforms and devices.
It's important to understand these potential downsides and to carefully consider your targeting strategies to ensure that you are reaching the right audience in an effective and ethical way. For example:
Google, Facebook, Twitter, Instagram, and LinkedIn do not have data about a person's voting history or party affiliation for ad targeting purposes.
You cannot get a list of the individual voters that Google, Facebook, Twitter, Instagram, or LinkedIn are reaching with your in-display ads.
"Custom Audience" targeting on Google, Facebook, Twitter, Instagram, and LinkedIn only works if the individual is a member of that platform.
It's important to note that specific targeting options and capabilities vary by platform.
"PRECISION-LESS" VOTER TARGETING
Using the analogy of a dartboard, placing ads on a social media site is as likely to be accurate as playing darts blindfolded. Where your ads end up and who they’re seen by is really going to be out of your control, determined by algorithms, and is not very likely to reach the voter audiences who would be most interested in your campaign. Just like a blindfolded dart player, you might get lucky and hit the bullseye once in a while, but most of the time your ads are going to end up nowhere near your target audience. This is because social media algorithms are constantly changing, and it's difficult to keep up with them. As a result, your ads are likely to be seen by voters who are not interested in them, which is a waste of money and time. If you want to precisely reach your target audience media ads, you need to take control of the situation.
You can do this by using Campaign Matrix which allows you to target your ads to specific demographics and interests. This way, you can be sure that your ads are being seen by the voters who are most likely to be interested in your campaign.
